Don’t Be Fatty Bolger

I have loved the Lord of the Rings novels for over 20 years.  It’s a story that describes great battles, tremendous heroism, deep sentiment, and the immortal struggle of good vs. evil.  Many of the characters for good or ill are larger than life-as is only right in an epic … Continue reading

The Costs of Losing Fame

One of the most important lessons the Value Zodiac teaches is that the vast majority of people are persuadable. Because of this, there are occasionally times when an effective message interacts with specific cultural circumstances to create resonance.  At times like these, a mass consensus can quickly consolidate to create a … Continue reading

Ulysses S. Grant – Portait of a Farmer

Today we’ll examine our first President through the lens of the Value Zodiac. He rode a roller coaster of failure and hardship mixed with almost unimaginable glory and achievement.  He rose from obscurity, personal struggle, and a history of painful personal setbacks to lead great armies in pivotal battles and … Continue reading